Kenneth Winneg

University of Pennsylvania

Kenneth Winneg's research focuses on understanding public perceptions and behaviors related to vaccines, health threats, and social issues. Recent studies explore the factors influencing vaccine uptake among adults and children, including misinformation about vaccine safety and COVID-19 vaccines, as well as the role of media use in shaping attitudes and behaviors towards vaccination and other public health topics. Additionally, Winneg's work investigates how social norms, emotional experiences, and information availability affect knowledge and intentions to seek vaccination. The findings highlight the importance of addressing informational gaps and mitigating misinformation to promote vaccine uptake and inform effective communication strategies for emerging health threats.